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Bitter Powder


The Right Company produced a new vitamin product that is an excellent source of all daily vitamin requirements. The product is a powder that can be added to water; however, the bitter taste of the powder makes the product hard to sell. The Right Company therefore designed a new process to remove the bitterness of the powder.

The Right Company is assuming all of the following are true EXCEPT:


Consumers will buy products even though the products have have undergone processing to better their nutritional value.


The new process will make the powder taste better without damaging the nutritional integrity of the supplement.


Consumers will not purchase bitter tasting supplements.


There are no other issues from consumers with this product except the bitter taste.


The powder can be ingested by adding it to a variety of liquids for consumers to adjust to their taste preferences.