Dawn Drapery Advertising
The Dawn Drapery Advertising firm produces many of the 30 second ads seen in the area and they create ads specifically
targeted to young men. The firm experienced a shake-up in 2000 which led to a new design team being installed in time for
the following year's busy season.
Dawn Drapery Advertising Bubble Chart
The company's information officer, Susan, had been gathering data and tracking these ads in focus groups since 1998. She'd
collected data on how much the firm's 30 second ads appealed to different demographics when shown in different venues
and at different times of day and it was her responsibility to keep track of the revenue. Susan continued to keep records until
2008 and she created this graphic by averaging the ratings for each commercial in a given year on factors like "appeal to males
18 - 28" and "cost of production in dollars per minute". The deepness of the color indicates the level of appeal to young men,
while the cost of production is indicated by the size of the bubble.
Decide whether each statement is justified by the reading.
The two years when the ads were least expensive to produce resulted in two of the three years with the highest average revenue
Higher appeal to young men is strongly associated with higher cost of production
The new design team produced a dramatic increase in average revenue but did not sustain it