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Fundraising Profits

GMAT-TNU34A

A local organization has an upcoming concert fundraiser; the organization needs to maximize the amount of money earned during the event.

In order to raise the most money during a concert fundraiser, which of the following provides the MOST logical plan?

A

Admission should be staggered by age (with the older patrons paying less than the younger) so that more older patrons will come.

B

Instead of a standard admissions price, the organization can promote that admission is free, but donations are appreciated; many patrons might give a substantial amount more than standard admission.

C

The cost of admission should be high enough to cover all food and beverages that the crowd might require so that only one entrance point is needed.

D

The cost of admission should be lowered so that patrons will be willing to pay for all food and beverages a la carte.

E

The cost of admission should be increased, but only half per person should be collected upon entry; the other half should be collected during intermission.