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Managerial Accounting

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Balanced Scorecard: Customer Perspective

MGRACT-IBWUEF

Which of the following statements is/are true about the Customer Perspective of the Balanced Scorecard?

Select ALL that apply.

A

The Customer Perspective of the Balanced Scorecard evaluates the organization from the standpoint of the individuals, businesses, or entities that purchase its products or services.

B

The Customer Perspective requires that company's analyze their impact to customers in all areas of the economy, including competitors, industries, and environmental impacts.

C

The Customer Perspective analyzes and compares the company's performance to itself over time and its competitors in regards to price, quality, product innovation, customer service, and much more.

D

The Customer Perspective may use measures or metrics such as customer feedback surveys, customer approval ratings, customer reviews, quality ratings, etc.