Managerial Accounting

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Balanced Scorecard: Customer Perspective


Which of the following statements is/are true about the Customer Perspective of the Balanced Scorecard?

Select ALL that apply.


The Customer Perspective of the Balanced Scorecard evaluates the organization from the standpoint of the individuals, businesses, or entities that purchase its products or services.


The Customer Perspective requires that company's analyze their impact to customers in all areas of the economy, including competitors, industries, and environmental impacts.


The Customer Perspective analyzes and compares the company's performance to itself over time and its competitors in regards to price, quality, product innovation, customer service, and much more.


The Customer Perspective may use measures or metrics such as customer feedback surveys, customer approval ratings, customer reviews, quality ratings, etc.