?

SAT® Reading and Writing

Free Version

Upgrade subject to access all content

Difficult

Words in Context 7

SATRW-XINYEM

Follow this link to the passage, then answer the question:

"Art directors are often in charge of a design team and ensure their creative executions meet a client's objectives and remain true to the brand."

In context of this sentence, what does brand mean?

A

A symbol, or logo, that represents a company.

B

An asset that lacks physical substance and includes things such as patents, copyrights, franchises, trademarks, and goodwill.

C

A mark, or label, that identifies ownership, often times applied by stamp or burning into the product.

D

A stigma that is applied to products or people that are known to be untrustworthy and is used to mark with disgrace.