SAT® Reading and Writing

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Words in Context 7


Follow this link to the passage, then answer the question:

"Art directors are often in charge of a design team and ensure their creative executions meet a client's objectives and remain true to the brand."

In context of this sentence, what does brand mean?


A symbol, or logo, that represents a company.


An asset that lacks physical substance and includes things such as patents, copyrights, franchises, trademarks, and goodwill.


A mark, or label, that identifies ownership, often times applied by stamp or burning into the product.


A stigma that is applied to products or people that are known to be untrustworthy and is used to mark with disgrace.