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During the 1920s, why did many average Americans risk investing a significant portion of their money in the stock market?
The illusion of permanent prosperity was a popular notion during the decade.
They had plentiful disposable income to spend on such ventures.
Unscrupulous stockbrokers misled their clients throughout the decade about the health of the markets.
Public access to stock purchases had only become available in the post-WWI era.
Their employers, especially Ford Motor Company and General Motors, offered cheap stock options to their industrial employees.