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Your local city authorities are planning an economic revitalization of the downtown area. They want to attract more college graduates to the city who will both reside and work in the downtown area.

Which of the following qualitative data collection techniques would be most useful to the city authorities as they begin planning the revitalization?


A multiple-choice survey of recent college graduates in the area


An interview survey of current downtown residents


A photographic survey of current downtown office buildings


An interview survey of current suburban residents


A focus group meeting of downtown businesses

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