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The market for clementines is perfectly competitive. A successful advertising campaign increases the popularity of clementines in students' lunches at the same time that droughts in California drastically reduce yields for clementine farmers.

Economists would expect which of the following to occur in the market for clementines?

A

An increase in both the equilibrium price and quantity.

B

A decrease in both the equilibrium price and quantity.

C

An increase in the equilibrium price and a decrease in the equilibrium quantity.

D

An indeterminate change in the equilibrium price and a decrease in the equilibrium quantity.

E

An increase in the equilibrium price and an indeterminate change in the equilibrium quantity.

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