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Despite the fact that newspapers do not carry a very high price, people virtually always buy only one of them each day.

This fact


is an example of irrational behavior because more of anything is a good thing.


suggests that electronic media sources are displacing print sources for many consumers.


suggests that the marginal benefit of reading a second newspaper is less than the marginal cost


contradicts the economic perspective because consumers could gain greater total utility by purchasing more newspapers.


suggests that fewer people are following the news on a regular basis.

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