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In a famous study, Group A was asked if the Mississippi River was longer or shorter than 500 miles. Group B was asked if the Mississippi River was longer or shorter than 5,000 miles. Both groups were then asked to estimate the length of the Mississipi River. Group B estimated a much higher number than did Group A.

This illustrates the power of which of the following?

A

Anchoring heuristic.

B

Framing.

C

Availability heuristic.

D

Intuition.

E

Functional fixedness.

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