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Jane was watching a scary movie with her best friend. During a particularly scary scene, she failed to notice her brother walk into the room until he came up next to her and said "BOO!".
Why did Jane fail to notice him?
Inattentional blindness caused her to focus on the movie and nothing else.
Context effects caused her to fear her surroundings.
Change blindness caused Jane to fail to see the change in her environment.
State-dependent memory caused her to only be afraid of her brother during scary movies.
The cocktail party effect caused Jane to only notice her brother when he says her name.