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What is Joe's ulterior motive for wanting to build the store?
He does not want people to have to travel to Maitland to buy things they need.
He wants people in Eatonville to be able to have a place to gather.
He wants people to be able to find him when they need to buy land from him.
The store will give him another opportunity to have more power.
Owning a store will keep him busy, and Joe likes to stay busy.